As the world turns to more eCommerce, it is essential to have a user-friendly, reliable site. When looking for a site, the first decision to make is whether you want “off the shelf” or “custom-built.” With so many options, it can be difficult even to know where to start.
Two of the most popular platforms for “off the shelf” templates are Wix and Shopify. For custom-built sites, BigCommerce is recommended.
Convenience of Templates
There are many conveniences of going with an “off the shelf” site. In fact, these services make it easier than ever to build an online store. Using an eCommerce builder lets you create a site without needing any advanced technical skills or coding knowledge. All you need is a good business idea, an internet connection, and a willingness to learn.
Online store builders are becoming more popular than ever, meaning there are many choices from cheap to expensive, and reliable to unreliable. With so many options, it can be hard to choose. But for the most part, many experts suggest going with Shopify for larger online stores and Wix for smaller ones. Both have a large selection of templates to choose from, and they make it relatively simple to set up your storefront with a minimal learning curve.
Pitfalls of “off the Shelf”
Both of these platforms are extremely easy to use; however, there are some pitfalls. First of all, you need to figure out which plan would suit your business best. You may not know in the beginning how much space you will need or if you will need any of the other options listed. Different levels of plans come with various features. The more you pay, the more you get. But this could lead to overpaying for features you don’t end up using. Try and choose the best plan that suits your business and your growth ambitions best. You can expect to pay just under $29 a month for Shopify basic or Wix eCommerce starts at $23.
Many people tend to get frustrated with “off the shelf” sites because they want to change slight details in the template but often hit a wall with design functions. The functionality may be fine at first, but the limitations may become frustrating as your business begins to grow. When using a template, there is little room for major design changes.
Hiring a Pro
If you don’t want to be tied down to a template with limited design functions, your better option may be to hire a pro who can set up a BigCommerce site for you. Here at ShopIt Ventures, we have partnered with BigCommerce and offer services to work with your design team to secure cost-effective and efficient user experiences for your new storefront.
Some pros of working with BigCommerce includes easy customization and functionality. The platform also supports B2B and B2C commerce, so it is welcome on the platform no matter your business structure. Once the website has been created, your business will reap the rewards of appearing higher in search engine ranking and can depend on secure performance.
Take the Worries off Your Back
Going with a custom site may mean that it is more expensive compared to a template. It will take longer to launch, and you may need to find your own hosting arrangements. Security is a big concern in eCommerce, and with custom-built sites, it is up to you to handle. This may require ongoing expenses and headaches that will take away from operating your business. However, by teaming up with ShopIt Ventures, you can rest assured that all of these problems will be taken care of for you. We take the worries of owning a custom site off your back and do all the work for you!
If you are looking to build an eCommerce site, contact Fourmangos today. We can walk you through the process and outline the services we offer to help get your site up and running. Whether you are a service-based business, offer drop shipping, or sell handmade items, we know how important your eCommerce brand is to you. If you are struggling to see the big picture, or are having trouble with an amateur-looking site, stop wasting time and money. Contact us today!